Even though I am strictly a Sony person, I have some newfound respect for Microsoft and Nintendo following Alex St. John’s talk. First off is Microsoft’s strategy to force all the other platforms to go online, which pushes game players towards the computer, which means more sales of operating systems. Even though Microsoft has lost millions and millions of dollars with the Xbox 360, the company really doesn’t care. When the Xbox 360 started pushing online communities and online games, Sony and Nintendo followed suit. This obsession with being online pushed game players more and more towards the computer. Low and behold! Microsoft just happens to be a computer company.
There is also Nintendo’s strategy in making novel game controllers. Alex St. John reminded us of the arcade games and the amount of revenue they generated. People paid to play arcade games because of the large machines and controllers that they could not get at home. Similarly, people pay to buy the Guitar Hero guitar and Wiimote because they could not obtain the same experience any other way. I am not entirely sure about his prediction with regards to Nintendo’s consoles being the last ones standing though. Granted, the Wii controllers and games are pretty original, but I don’t know if they are enough. Are game controllers enough to extend the lifespan of a game console? I don't really think so...
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